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a Google bomb understands one a manipulation of the Google search result for a certain web page by multiple setting from left with an agreed upon anchor text. If for this text one searches, Google does not only indicate the sides with the left, but also the side, to which the left refers. Google bombs are used by on-line Communitys, in order to bring web pages of certain persons purposefully with often diffamierenden key words into connection.

Procedure

The popular search machine Google does not only evaluate sides after its own contents, but also after contents of on the left of, with which other sides refer to this side. This technology supplies usually reliable results. The procedure makes Google however also susceptible to manipulations. If many sides a left with the text "“failure"” (German: "“Failure"”) on the web page of the white house set, then with a Google search for the word "“failure"” the white house is found, although the word does not appear on their web page at all.

History of the development

The first Google bomb arose 2001, when Adam Mathes the words talentless chop (about: untalentierter Schreiberling) used, in order to refer thereby to the web page of a friend. It requested others to refer with the same text to the same side and the web page of the friend under the search word appeared a little later with Google on the first place.

Popular the Google bombs 2003, when opponents of the American president denied themselves George W. Bush and on their web pages and Weblogs set left on an official biographic text over Bush, each mark connected with the words miserable failures (dt. failure, and/or deplorable failure). The Google search listed little late of Bush side as Top hit for evenly these search words.

Since then Google bombs often begun, among other things also of party men of the American president, who tried, in response political opponents such as Jimmy Carter to bring Michael moorlands and Hillary Clinton with the cliche miserable failures in connection.

In Austria became the Google Bombing admits, when for search complete incompetence led to the violently disputed private Website of the acting Minister of Finance Karl-Heinz Grasser. The example most well-known in Switzerland is the search for face-cloth, which on the federaladvisable web page of Christoph Blocher leads.

After suburb unrests in France in the autumn 2005 also the French Minister of the Interior Nicolas Sarkozy target of a Google Bombing became. Who looks with the French version of Google for the name of the Minister, gets as the first hit a left to the film "“IZNOGOUD"” indicated. On English sounds expressed like "“is NO good"”. Had preceded this Google bomb one in the French public disputed action of Sarkozys trailers, which bought in its order Google Adwords for terms like "“banlieue"” and so that on the Internet appearance of Sarkozys a party UMP linked.

2005 were only thrown in an Internet municipality by user signatures with the text "“experiment cabbage"” and a linking a too angela merkel.de Google bomb Angela Merkel "“into the hand"”. The search for cabbage leads since then www.angela-merkel.de at place 1.

Statement of Google

Google defended its procedure: The search results are a correct rendition of contents in the Internet. Googlebombing does not destroy altogether the quality of the service. Google expects that the phenomenon comes again into oblivion and is only one of the many short-lived trends in the Internet.

Opposite the newspaper Sundays view answered Google Fellow Urs in October 2004 to the question, which one undertakes against the "“Google Bombing"” as follows: "“Nothing. That is an indication, how democratic Internet is. If sufficient people their web pages according to left, it can come out in such a way."”

On 16 September 2005 Marissa Mayer, department chief apologized with Google, in the Google Blog with all, which felt attacked of the connection from the side of the white house with the search word "“failure"”: "“We bear neither Googlebombing nor other practices, which aim to manipulate our search results. We will not revise however our search results individually, in order to prevent. Stupid boy capers like these may be confusing for some people, but altogether they do not affect the quality of our search service, whose objectivity is like always our principal purpose. (Source: Google Blog)."”

See also

  • Search machine Spamming
  • Search machine optimization
  • Link farm
  • SEO Contest

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