Adwords are postable text advertisements of the search machine operator Google, which is to represent and during input of a search word in a column right apart from the results be found an addition of the search result is.

The Adwords character indications are distinguished from the search results and optically far less aggressive by the column heading "“announcements"” than the insertion of advertising banners, usual with many other search machines; sometimes they offer better results to the user as the actual search results. In addition these announcements can be faded in as AdSense also on web pages of other offerers.

Function mode

For each character indication the advertiser must indicate one or more references, under which the announcement is to appear with Google.

Contrary to the usual entries in Google the attitude of AdWordsTextanzeigen is not free. The advertiser offers here a maximum price, he is ready for one clicks to pay. Usually to a keyword with Google maximally eight character indications per side are indicated. As well as the position of the character indications hangs of the requirement per clicks of an internal quality factor (dependent on the clicking rate of the Keywords, the relevance of the display text, the historical achievement of the Keywords and other relevance factors) off. The more highly the required price and the more highly the quality factor, so much the better the position under the character indications. Since newest Adwords evaluates the quality of the goal side as the further quality factor concerning the applied search words. This is regarded generally very critically, since Google Adwords intervenes here in the web page autonomy of the advertising customer.

Characteristic

With "“Adwords"” umschiffte Google the long time of friends of this search machine publicised advertising liberty. Up to then it should be on the one hand an indication of the independence from indicator funds, on the other hand in addition, a guarantor for the fast loadability of the sides of Google.

Related links

• adwords.google.de - AdWords assistance of Google in German language.
• Caution with strange marks also with Adwords! Article with aufrecht.de of attorney Michael Terhaag
• Fraud with AdWords article with heise.de

Articles in category "Google AdWords"

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Related Websites

We found here 3 related websites.

• Google Advertising
  For Advertisers: Google AdWords. For Web Publishers: Google AdSense. Reach people when they are actively looking for information about your products and ...


• Google Adwords
  PPC program where webmasters can create their own ads and choose keywords.


• Google Adwords Keywords Suggestions
  Enter one keyword or phrase per line to see what related word searches your ad will show on.